How often have you been trapped in the process of change management?
Has the company’s moral been affected because of poor implementation?
According to the Katzenbach Center, 54% of the organizations had succeeded.
According to McKenzie & Company, 70% of the programs had failed after implementation.
The reasons are:
- Need is not foreseen. We are always in the reactive mode because of the discomfort of change. Even though the market or circumstances push us to create a strategy, we do not anticipate changes.
Sports organizations like the New England Patriots or Golden State Warriors have visualized the type of organization they wanted to succeed.
It is paramount to see changes ahead to adapt to technology. It will allow organizations to identify failures or issues.
- Lack of alignment and involvement.
Do you remember the case of United Airlines? Sometimes, top management creates plans in the war room. However, they are not aligned with the client or market’s demands.
On the other hand, we do not collect information from our employees and workers to create their own know-how to create the decision-making tools.
- Not led from the top.
As we can see, the percentage of failure is high. Why? Because of the minimum to none involvement from the top. The responsibility is passed to managers and supervisors to deal with the headaches without any help. Top management must be involved to succeed.
Digital transformation has been a disruptor of making business
The digital transformation era is bringing a lot of changes at the fast pace.
Therefore, organizations do not have the luxury of time to plan six years ahead.
Today, your product satisfies the market. Tomorrow you do not know.
Business to Consumer (B2C) organizations has been more creative than Business to Business.
B2C organization have made their services or products more personal and responsive.
The organizations that I mentioned above applied B2C instead of B2B principles.
They were able to anticipate all these changes coming 10 years ago in the sports industry. The game has changed. Therefore, they have changed the approach.
The complexity is a big issue with B2B organizations, less approachable, complex in making decision process.
B2B organization are going to the digitalization process slower than the B2C companies. However, we can learn what they have done to make the change management process easy and effective.
Here are the five steps to make your change management process efficient and effective.
- Provide just in time feedback.
Just in time feedback helps the recipient to adjust quicker to witness the results of the adjustments.
The B2C organizations have digitalized their processes to become more effective.
The B2B organization can acquire a digital platform to achieve those results, but if not, it would be a process that allows providing direct feedback.
- Personalized experience.
In the B2B organizations is called sharing information. One of the challenges of big organizations is sharing information.
The B2B companies shall develop a process to share information with employees and workers.
- Sidestep hierarchy.
Creating the direct connection between workers and employees helps to share information to find solutions faster and effective.
Currently, some organizations make their decision-making process complex by adding too many people. Organizations do not need six or more people in the decision-making process.
If your organization shares information on a daily basis it should be easy to find the solutions because you are making the habit of creating your own know-how.
- Build empathy, community and share a purpose.
B2B organizations need to make their progress visible to create the teamwork spirit.
- Demonstrate progress.
Organizational change is like turning a ship: the people at the front can see the change but the people at the back may not notice for a while. Digital change tools are helpful in this case to communicate progress so that people can see what is happening in real time.